I don’t know who fired the first salvo in this unfortunate skirmish—does it matter?—but I wish that these two combatants that have meant so much to me over the years could recede to their natural borders and be content not to butt heads over some heretofore unexplored market share.

Hey, Quaker—be happy making Peanut Butter Crunch.

Hey, General Mills—be happy making Cinnamon Toast Crunch.

We’ve seen this before.  And we know this senseless conflict will only lead to tragedy.

I haven’t felt this way since . . . well, since this happened:

Table service?  Popcorn??  Dan Cortese?!?

Recipe for disaster, albeit disaster “your way.”

As always, the lesson is: stick to what you know.