The shocking news this week that Charlie Sheen had once again endured a run-in with substance abuse a hernia prompted CBS to take swift, internal action related to Sheen’s hit television show, Two and a Half Men. The cash cow sitcom generates an amazing $3.1 million per episode in advertising revenue alone, a staggering figure in a modern media environment marked by audiences fragmented into paper-thin slivers. With the importance of the centerpiece show in mind, CBS circulated a memo concerning the future of the series to senior staff members of Two and a Half Men.
Fortunately, The Axis of Ego has obtained a copy of this memo.
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Two schools of popular thought seem to be emerging in response to the current explosive situation in Egypt:




Highfalutin’ Legalisms and the Super Bowl
If you watch any television at all this time of year, you’ll undoubtedly notice the awkward
phrasing of certain commercials that euphemistically refer to the Super Bowl as “the Big Game” or “Football Sunday.” As a licensed practitioner of the law, I can explain: Each year, the NFL accounting team severely overestimates the “legal services” line-item in its annual budget. As a result, “NFL Legal” fulfills its billable hour quota by drafting cease-and-desist letters for regional mattress chains and pizza shops.
This year, the NFL legal team will continue to justify its existence by aggressively enforcing its trademark in the term “Super Bowl” against advertisers using the phrase in their promotional material. Of course, media outlets may continue to make use of the mark in news stories or other noncommercial discussions per the doctrine of fair use. Fortunately for the A of E, our blog is as “noncommercial” as it gets.
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